About the Founder
A philosopher of life, a mystic of clarity, a cartographer of consciousness.
Shai Tubali is not just the founder of Terra Noetica—he is its original dreamer.
Over two decades, he has developed an extraordinary body of teachings that span philosophy, psychology, and mysticism.
At the heart of all his work is a single commitment: to awaken the full spectrum of human consciousness. Not through abstract thought or fleeting experience, but through a path that touches the entire being—mind, heart, body, will, joy, spirit, and expression.
Born in Israel and later based in Berlin, Shai searched the world not just for knowledge, but for place.
In 2024, he found it in the lush, fertile land of Portugal—its mountains, forests, and ocean echoing the clarity of the vision that had been forming within him for years.
There, TerraNoetica was conceived: not just as an idea, but as a culture, a school, and a new way of life.
The Origin of the Vision
The foundation of Terra Noetica was laid not in strategy, but in revelation.
At the age of 23, Shai underwent a powerful mystical awakening—an experience of the oneness of all things and the reality of universal consciousness beyond the self.
That realization became the source-code of his life’s work, unfolding across books, seminars, psycho-spiritual methods, and academic research.
But in 2024, something deeper crystallized. It became clear that these teachings—no matter how powerful—could not reach their full potential through words alone. They had to be lived. Not as a brand or a hierarchy, but as a decentralized, breathing community of fully alive human beings.
Terra Noetica emerged as the only space wide and deep enough to contain the vision.
A Journey Through Many Forms
Shai’s path is one of rare synthesis. His mystical initiation at 23 led him from novelist and journalist to contemplative thinker.
Shai’s path is one of rare synthesis. His mystical initiation at 23 led him from novelist and journalist to contemplative thinker. He was later deeply shaped by a seven-year initiation into the Nityananda lineage with American yogi Dr. Gabriel Cousens. This period brought the subtle body and energy systems into his direct awareness and practice.
But it was his realization that heightened consciousness could not land in the psyche without healing its wounds that led him to develop powerful methods of psycho-spiritual transformation. These include Chakra Psychology, Chakra Personality Types, the Expansion Method, Circle of Transformation, and Power Psychology—each designed to make transcendence embodied.
Later, his journey brought him to the world of academic philosophy, culminating in a Ph.D. from the University of Leeds. There, he began bridging contemplative insight with rigorous inquiry—proving that mysticism and philosophy are not opposites, but essential allies.
A Philosopher of the Whole Human
If Shai is anything, it is a philosopher in the original sense: a lover of wisdom, committed to the integration of knowledge, being, and life.
He views human beings as multidimensional phenomena that can only be understood—and realized—through a convergence of disciplines: the mystical, the rational, the psychological, the artistic, the embodied.
He speaks of himself not as a guru, but as a “net of ever-expanding intelligence,” moved by perpetual questioning and the desire to evolve consciousness as far as it will go.
The True Offering
Through Terra Noetica, Shai offers not just teachings or programs.
He offers a return to life itself—not the human-made world of fragmented thought, but the unfiltered, sacred reality we were born to belong to.
In the age of artificial intelligence, he believes the true evolutionary leap lies not in machines, but in the deepening of human consciousness: self-reflective, emotionally radiant, spiritually free.
His dream is to make possible the experience of the fully awakened human:
A being with all seven centers enkindled.
A life not divided—but whole.
A culture not invented—but discovered.
“This is not my project,” he often says.
“I am only the first gardener of a culture that belongs to all of us.
The seeds have been planted.
It’s time to grow the new Earth together.”